Freight execution platform — not a broker

Freight is one of the biggest uncontrolled line items on your P&L.

LiveLOADS closes that gap. It sits on top of the carriers, TMS, and ERP you already have — pulling quoting, tendering, paperwork, and tracking into one auditable place.

Rate benchmarks per lane. Carrier scorecards. An automatic audit trail your finance team can verify. The next step is a 20-minute meeting — not a contract, not a quote.

10 minquoting cycle at Kegshare — down from 2 hours
Weeksto deploy — not a months-long implementation
0%margin taken on your freight. Ever.
Lane benchmarks Last 30 days · all carriers
Toronto → Montreal · LTL $486 / bench $512
Calgary → Edmonton · FTL $742 / bench $742
Vancouver → Seattle · cross-border $1,128 / bench $1,214
Winnipeg → Toronto · FTL $2,310 / bench $2,340
Illustrative view. The audit benchmarks your actual lanes against what shippers on comparable freight paid.
The platform

One system from quote to proof of delivery.

Built for the two people who own freight: the finance lead who signs, and the coordinator who runs the desk. Control for one. Relief for the other.

For finance — control

Rate benchmarks

Know what a fair rate on your top lanes was last quarter — and pull it up in under two minutes. Benchmarks per lane, per mode, before the money is spent.

Carrier scorecards

On-time percentage, cost per lane, claims. Annual rate increases stop passing through unchallenged when the scorecard is on one screen.

Automatic audit trail

Every quote, tender, rate confirmation, and invoice in one record. Finance verifies freight spend without asking the desk for a single email.

Invoice match

Quoted rate versus billed rate, flagged line by line. Accessorials get challenged before they become write-offs.

For the freight desk — relief

Quoting

Rates from your own carriers in one view. No more re-keying quotes between inboxes and spreadsheets. At Kegshare, the quoting cycle went from 2 hours to 10 minutes.

Tendering & booking

Tender, book, and confirm in the same flow. 6× faster booking measured at Kegshare, with every confirmation filed automatically.

Carrier paperwork

BOLs, PODs, and insurance certificates collected and filed as the load moves. Nobody chases a document by phone at 4:55 pm.

Tracking

Status on every open load in one place, with the trail kept for the record. The desk answers "where's my shipment?" from a screen, not a phone tree.

The problem, in financial terms

The three money leaks.

Finance sees a total spend number. No rate benchmark. No audit trail. No way to know if you're overpaying. The gap is concrete — and it has three names.

01

The Chase

Quotes, tenders, and PODs chased by email and phone. Skilled coordinators spend their day running down documents instead of running freight.

Closed byQuoting, tendering, and paperwork in one flow — documents filed as the load moves.
02

The Blind Spot

No lane benchmarks, no carrier scorecards. Annual rate increases pass through unchallenged because nobody can say what a fair rate was.

Closed byPer-lane rate benchmarks and carrier scorecards, on one screen, before the money is spent.
03

The Drag

Skilled staff re-keying data between inboxes, spreadsheets, and the TMS. Every keystroke is paid for twice — in wages and in errors.

Closed byLiveLOADS sits on top of your TMS and ERP — 35% of manual data entry eliminated at Kegshare.
4h → 2h
admin time per load — halved at Kegshare
2h → 10min
quoting cycle — down from 2 hours to 10 minutes
6×
faster booking — tender to confirmation
35%
manual data entry eliminated — measured at Kegshare
Proof, not promises

What measured results look like.

Freight is one of our biggest uncontrolled line items — LiveLOADS turned it into a number we can defend, with the audit trail behind it.

KegshareCanadian asset-pooling leader · live on LiveLOADS 12+ months

LiveLOADS is built on operating experience: founder Brennan Davis is a third-generation logistics operator who grew up in his family's bonded-warehouse business. Advisor Shawn Winter built ShipTrack and sold it to Descartes in a $50M+ transaction. Kegshare — the client behind the numbers on this page — has run LiveLOADS for 12+ months.

Before / after · Kegshare
Quoting cycle2 hours → 10 minutes
Admin time per load4 hours → 2 hours
Manual data entry35% eliminated
Source: Kegshare pilot results, 2026 · measured over 6+ months live
Why LiveLOADS

Not a broker. Not another TMS.

You already have carriers and systems. LiveLOADS doesn't replace them — it puts them under control.

The alternatives

What you're buying today

  • Brokers take a margin on every load and sit between you and your carriers
  • Rate opacity — you see the price, never the benchmark
  • Legacy TMS replaces your systems in a months-long implementation
  • Your carrier relationships get re-wired to someone else's network
LiveLOADS

What changes

  • Zero margin on freight. Your carrier relationships stay yours.
  • Per-lane benchmarks and an audit trail, before the money is spent
  • Deployed in weeks, on top of the TMS, ERP, and carriers you already run
  • Bespoke pricing, quoted after the audit — you see the numbers before you see an invoice

Every engagement includes a 90-day free trial and setup.

More than savings

Savings are the floor. The rest is upside.

Closing the money leaks pays for the platform. Everything below is what your team and your P&L keep after that.

Revenue on your terms

Set your own up-charge on the freight you move. With per-lane benchmarks and your quote history behind every price, you know what the market pays — and what you can charge.

Menial communication, gone

Status updates and check-ins go out automatically as the load moves. The email threads, the "just checking in" calls, the chasing — stop.

The Excel sheet, retired

Every load, rate, and document is captured automatically as it happens. Nobody re-keys the day's freight into a spreadsheet at 5 pm.

You own the data

Full transparency across your logistics network. Every lane, every carrier, every rate — your shipping data, on your side of the table.

Your quote history, searchable

Every quote you've ever run is on record. Benchmark a new quote against your own historical data before you accept it — not after.

Digital rate card

Your rates, digitized. Tenders go out automatically to your most trusted partners first — at your rates, under your rules.

Connects both directions

Integrates with your ERP and accounting software.

Freight data flows straight into the systems finance already runs — general ledger, payables, cost centres. One number, from quote to close, with no re-keying in between.

Ask about your ERP →
How it goes live

Weeks, not quarters.

No rip-and-replace. LiveLOADS connects to the systems and carrier relationships you already have, and the desk keeps working while it comes online.

Week 1

The audit

We walk your last 30 days of shipping and map the three money leaks — with numbers, not opinions.

Weeks 2–3

Connect

Carriers, TMS, and ERP linked. Quoting and paperwork start flowing through one system.

Weeks 4–6

Control

Benchmarks and scorecards go live for finance. The desk stops chasing documents.

Before you commit — the pilot

Try it on two or three of your own lanes.

Pick a handful of live lanes and run them through LiveLOADS beside your current process. You see the benchmarks, the paperwork, and the audit trail on your own freight — nothing gets replaced.

Don't want to touch live lanes yet? Run the pilot with an approved carrier partner we provide, on freight that doesn't touch your operation.

Then comes the 90-day free trial and setup — long enough for the desk to feel the operational difference, and for finance to see it in the numbers.

Start with the pilot →
Questions, answered plainly

What shippers ask before the meeting.

What is a freight execution platform?
The layer between your carriers and your finance team. It pulls quoting, tendering, paperwork, and tracking into one auditable place — and adds what neither side had: per-lane rate benchmarks, carrier scorecards, and an automatic audit trail.
Is LiveLOADS a freight broker?
No. Brokers take a margin on every load and sit between you and your carriers. LiveLOADS takes zero margin on freight — your carrier relationships stay yours. That's the first thing to know about us, so we put it in the category line.
How is LiveLOADS different from a TMS?
A TMS replaces your systems in a months-long implementation. LiveLOADS deploys in weeks, on top of the TMS, ERP, and carriers you already run — and gives finance a view a TMS was never built for: benchmarks and an audit trail, before the money is spent.
What happens in the free 20-minute audit?
We walk your last 30 days of shipping and map the three money leaks — the Chase, the Blind Spot, and the Drag — with numbers, not opinions. You keep the map either way. No contract, no quote, no follow-up sequence unless you ask for one.
What does the pilot involve?
Two or three of your own live lanes, run through LiveLOADS beside your current process. You see the benchmarks, the paperwork, and the audit trail on your own freight. If you'd rather not touch live lanes yet, run the pilot with an approved carrier partner we provide. Every engagement includes a 90-day free trial and setup.
Who is LiveLOADS for?
Mid-market manufacturers, distributors, and CPG brands spending $500K+ a year on freight, running 20+ loads a month, with a lean team — Canadian and cross-border. Below that volume, the leaks are real but smaller than the fix.
Does LiveLOADS integrate with our ERP and accounting software?
Yes, in both directions — quoting and tendering on the way out, general ledger, payables, and cost-centre data on the way in. Freight data flows once, into the systems finance already runs. Ask about your specific ERP in the meeting.
Who owns my shipping data?
You do. Every lane, every carrier, every rate — captured as the load moves and kept on your side of the table. Your full quote history stays searchable, so you can benchmark any new quote against your own history.
How long does it take to go live?
Weeks, not quarters. Week one is the audit; weeks two to three connect your carriers, TMS, and ERP; by weeks four to six the benchmarks and scorecards are live for finance and the desk has stopped chasing documents.
The limited time offer

See where your freight spend leaks.

A free 20-minute audit of your last 30 days of shipping. We map the three money leaks in your operation — keep the map either way.

For mid-market shippers spending $500K+ a year on freight · Canadian & cross-border